What are the Benefits of Social Media ... - Web Marketing Tips & Tricks

Social media campaign is a highly effective SEO (Search Engine Optimization) and online marketing tool. Currently, many individual internet marketers, small businesses, and almost all large corporations are using it to reach their target markets. One of the reasons that have contributed to the increased popularity of the use of social media campaign is the ever expanding number of global internet users, who also use social media. This large number of internet users in the world offers a huge potential market for any kind of business. As a result, there is no serious business that can afford to ignore social media as a marketing platform.

What Makes Social Media Campaign Such As an Effective SEO and Internet Marketing Tool? There are two main factors that make social media campaign very important for SEO, as well as for marketing products and services online.

Firstly, different social media platforms, such as Twitter and Facebook have started to partner with various search engines in maximizing user experience. For example, Twitter has partnered with Yahoo to build a social-oriented search engine. Google on the other hand, now displays its users? tweets on the search results. Bing has gone further, and introduced ?Bing Social?, which is a new section that shows all the links and information posted in both Facebook and Twitter that are related to the keywords entered by its users. These search engines-social media partnerships provide great, new opportunities for SEO and internet marketing.

Secondly, social media is composed of sites that are constantly updated with the latest web technologies to maximize user-friendliness. Search engines give priority to such sites when it comes to rankings. So, a business with regular activity in the form of posts and links on different social media websites is also more likely to appear on the search results of the major search engines for its particular keywords. This increases its visibility online, which in turn boosts its traffic.

The Benefits and Challenges of Social Media Campaign

1. It is cost-effective

Unlike most of the other marketing methods, social media campaign does not require huge amounts of money to undertake. This is so because most social media websites are free to use. You don?t have to pay to create your business?s profile or post information regarding your product. With just a little or no cash investment, you can reach a very wide audience, which you can convert into a lucrative market.

2. Strengthens customer service

With a social media campaign, you can answer your customers? questions directly, and in a timely manner. You can also find out what customers are saying about your products. Taking constructive criticism from your customers can be very helpful in improving your products to better meet their specific needs. This will increase customer loyalty, and trust in your products.

3. You can use it to conduct market research

People usually express their honest opinions on social media websites. This provides a great opportunity for you to gauge how your target market is receiving your products. You can also track the links they click on to see what they respond to or like. In addition, you can use an analytic program to learn invaluable information regarding your target audience.

4. Helps to establish a brand

Social media campaign offer one of the best ways of establishing and enhancing a business?s brand. Social media sites, such as Facebook and Twitter provide social networking tools that you can use to create a fun online community, where you can interact daily with your customers. This will build brand loyalty and trust, drive traffic to your site, and in turn allow you to make more sales.

5. Provides a great way of bringing attention to your products

You can create fun videos that could go viral, or offer a promotion to your customers through social media sites. This will bring attention to your products very fast, and help you to make huge sales.

Challenges of Social Media Campaign

1. Can be time-consuming

Updating many accounts on different social media sites takes time. It may also require a senior person with thorough knowledge about the business organization and the products. So, you may need to outsource in order to make it more efficient.

2. It can be risky

Social media campaign is fraught with several risks. First, disgruntled employees or even customers can post negative comments about your business. To avoid this, you need to have someone who can constantly monitor your social media accounts. Other risks that can affect your social media campaign include: unrealistic customer expectations, lack of control over content, brand hijacking, malware and viruses, etc.

3. Slow ROI

Social media campaign does not come with immediate return on investment. To realize its full benefits, you will need time, effort and patience.

4. May require specialized skills and knowledge

Creating fun or entertaining content to keep your customers engaged requires some specific skills and knowledge, which you may not have. This means that you need to hire someone to do it for you.

Author Bio:
Jason Smith is an online consultant for Maxwell software . Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation. In his free time he likes to study about web designing and practice Jiu Jitsu.

About

Iliana Lola is a full time internet marketer and writer and the owner of Ilianalola.com.

Source: http://ilianalola.com/what-are-the-benefits-of-social-media-campaign-and-what-makes-it-challenging/

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