You Tube Video Marketing and Optimisation | WSI eBusiness

Give your Web Presence and Search Engine Rankings a Boost with Video Marketing

Online videos are a great medium to showcase your products and services, especially now since so many users browse the Internet on their smart-phones and tablets, which offer a rich video experience.

The great thing about using videos for marketing is that you can deliver so much information in a relatively short clip, whilst at the same time engaging your audience with audio, images and text. Video content often delivers improved engagement across all touch points with your customers, ?from initial contact through to customer support.

Getting video content out to customers via websites, landing pages, brochures (via QR code), social channels, emails, blogs etc., will quickly demonstrate how engaging video content can be, and how readily it can support your marketing objectives.

So how can video marketing on You Tube benefit your business?

• You can use You Tube videos to promote your own business, products and for branding your business.
• Over half of the traffic on the Internet is now video, so video marketing gives you access to tons of valuable back-links.
• You Tube is the second largest search engine in the world, so use of video can significantly increase access to you, your products and your services.
• You can quickly and easily create, optimise and share short, informative and entertaining videos. A ?viral? video can become unstoppable once set in motion.
• Social media sites and video go hand in hand and most sites encourage video posting and sharing.

Leverage Video Marketing Using You Tube

Video is extremely powerful ? not just because of the sheer number of people who view video sharing sites every day, but because it can be much more persuasive than the written word.

A fully optimised You Tube Channel containing engaging video content will not only provide a powerful, ?followable? link to your website, but it will also greatly increase views and drive more traffic to your website. If you have customers online, you should be on You Tube!

Optimise Your Video Marketing Campaigns

Professionally produced, high-impact promotional videos can keep your visitors glued to their screen the instant they arrive on your site. This can also help increase your conversion rate, which of course means more sales.

It is important therefore, to optimise your videos to become an integral part of online marketing strategy. Here are some ways to achieve this:

• Incorporate video content that addresses current trends or social themes. Consider what people are searching for and create relevant content.
• Add custom metadata tags to each video, to aid with search engine optimisation.
• Integrate videos with e-commerce. Explanatory instructional videos on how to make a purchase, or how a product works, can greatly enhance your chances of making a sale.
• You Tube enables you to incorporate a wide range of calls to action throughout your video.?Briefly?pause your video just before the end to include a strong call to action that simply cannot be missed.
• Re-direct viewers to your website, and other web properties, by including your website url and details of other points of contact, and make sure your brand is clearly incorporated.
• Integrate your video marketing with your social media marketing. It is extremely easy to?embed?your You Tube videos in your blog, on?Facebook?etc. etc.

Do remember to check out the new features that are constantly being added to You Tube. These often improve the available functions or simply make things easier for you.

If you have any tips on how to exploit You Tube for marketing your business do please share. I have added a couple of resources below which complement this post:

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Peter Rees

Peter Rees is an internet consultant and advisor, specialising in web analytics; social media policy & strategy development; digital marketing and; sourcing web solutions. With a wealth of experience, gained over many years working at senior executive levels in large corporates, he brings a unique perspective on how SMEs can best exploit the web.?Connect with Peter on Google+

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