Saturday, July 6, 2013

Feedback: Holy breadsticks

Feedback is our weekly column of bizarre stories, implausible advertising claims, confusing instructions and more

IDLY studying a packet of Sainsbury's grissini breadsticks, Chris McManus noted with approval that they were "Torinesi grissini", so presumably from Turin. But the small print on the back says "Produced in Italy (incl. Vatican City)".

"Doesn't that suddenly transform both the Vatican and these humble breadsticks?" Chris observes. "Who would have thought that bakers toil at the back of St Peter's, hand-rolling grissini?" Then: "Are these, perhaps, Holy Grissini?"

Sainsbury's uses the slogan "Taste the Difference". Surely, Chris, we should be able to tell whether the grissini are holy.

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OUR mention of a colleague receiving a phone call helpfully labelled as originating from "Marketing Fraud" (18 May) prompts Steve ...

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Source: http://feeds.newscientist.com/c/749/f/10897/s/2e3f348b/l/0L0Snewscientist0N0Carticle0Cmg218292320B30A0A0Efeedback0Eholy0Ebreadsticks0Bhtml0Dcmpid0FRSS0QNSNS0Q20A120EGLOBAL0Qonline0Enews/story01.htm

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